Vol. 39 No. 2 (2024)
Research Articles

Exploring the Effectiveness of Bite-Sized Learning for Statistics via TikTok

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Aimee Jacobs
California State University
Bio
Yu-Chun Pan
Northeastern University London
Bio
Yen-Chen Ho
Graduate Institute of Technology Management, National Chung Hsing University
Bio
DOI: https://doi.org/10.55667/10.55667/ijede.2024.v39.i2.1334

Published 2025-01-15

How to Cite

Jacobs, A., Pan, Y.-C., & Ho, Y.-C. (2025). Exploring the Effectiveness of Bite-Sized Learning for Statistics via TikTok. International Journal of E-Learning & Distance Education Revue Internationale Du E-Learning Et La Formation à Distance, 39(2). https://doi.org/10.55667/10.55667/ijede.2024.v39.i2.1334
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Abstract

Business statistics is an essential course in the curriculum of business degree programs.  Statistics is traditionally a challenging course that may be met with trepidation by many students. To alleviate the difficulties associated with comprehending complex concepts, a pedagogical approach known as bite-sized learning has gained popularity. This approach delivers content in manageable increments, reducing cognitive burdens. In tandem with the approach, instructors may further leverage social media platforms to deliver bite-sized content. Among these platforms, TikTok is a popular social media platform that resonates with students for familiarity and engagement. This research sought to investigate the effectiveness of implementing bite-sized learning strategies via TikTok within a business statistics course. The study divided students into treatment and control groups, administering pre-tests and post-tests. The treatment group, receiving TikTok supplemental material, demonstrated significantly higher scores than the control group, suggesting the efficacy of bite-sized lessons through TikTok in improving student performance.

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